Today’s review is on the daddy of all money saving websites , Money saving Expert which is run by Martin Lewis and his team of bargain hunting bloggers and writers.
Now MSE has been around for years and it can be said that Martin Lewis was very much the father of all things money saving on the internet, I for one remember the site in the early days when it really was about saving consumers money and finding them the very latest deals both on the web and the high street. One of the earlier deals that always sticks in my mind was the Pizza express offers which seemed to generate a lot of interest, and there is no doubt that the Money saving Expert forum is one of the biggest money saving chit chat areas on the entire web.
The site itself generates a huge amount of traffic with millions visiting each and every week to find all the very latest deals.
Many of you will know that Martin Lewis sold the site back in 2012 for a reported £87 million pounds, Martin Martin Lewis the richest money saving expert in UK history, the huge sale price is testament to the fact the site generating over £20 million pounds worth of revenue each and every year, it does this by referring its millions of visitors to third party sites where it gets a cut or commission if that visitor buys a product or service ( we do the same thing but on a much smaller scale. One of its biggest partners in this area is MoneySupermarket the big price comparison site, and it was they who paid Martin millions to buy the site.
The above is important to note, because as far as we can see MSE is really now in 2016 more of a price comparison site than a money saving site, I thinks it’s fair to say that given the amount of so called tools which are in effect price comparison tools that’s it has now become more about making money than saving money.
A good example of the above can be found today on the front page of MSE, when we checked this morning at the trending section of the site, at least 7 out of 10 trending topics were linked to price comparison type products, we do not suggest for a second that the trending list is set up in this way, but it proves a point that MSE is now all about putting its visitors in touch with products which earn a commission for the site.